Social media for business is a new way to connect with your clients and customers, and market your products and services. Many business owners are overwhelmed by these new marketing platforms, and although they understand that they are important, they don’t quite know exactly how to reap the benefits.
Here are six reasons that will help you understand why social platform marketing for business could be the best direction you will head in. Social platform based lead generation can get results and create conversions. The secret is understanding why and how it works. The world is changing in many ways, including the ways that people do business. While you may have been in business for a while, and you will have accumulated great experience and knowledge, always remember that people are constantly evolving, including the ways they communicate, network and make purchases.
1) Consumers are Smart.
Consumers have seen all the old sales tricks before. They know the traditional marketing methods, and they are essentially immune to them. Strategies that worked well in the past aren’t getting the results that they used to, simply because they have lost their ‘wow’ factor and consumers are seeking new and exciting concepts to inspire them. Social based platforms provides them with this new and innovative approach to communication. It is rich and vibrant and captivates their attention through the use of personal expression, movement and video, and social interaction.
2) Social Marketing Drops the Sales Pitch.
One aspect of social media works because friends selling to friends. Your fans and followers will sell your products and services for you, and as you should know already from your offline experiences, the best promotion is word of mouth. People believe other people first, not businesses, and the social space allows consumers to freely share the products and services they like.
3) Social Media for Business Saves Time.
Many business owners believe that utilising social platforms is a time consuming task. While it certainly can be, it certainly doesn’t have to be. The problem with setting up a social profile or campaign is lack of knowledge and distraction. If you make assumptions and don’t know what you are doing, you will become disheartened by the lack of results. The other problem is that if you keep getting distracted by all the other flashing lights on Facebook, while you’re supposed to be working, then of course you will be wasting your time.
Start by learning the ropes, and when you are working on social media stay focused. Set out tasks for yourself and a time limit if you have to, and avoid having too much fun while you’re on there!
4) Experts can Help you Reap the Rewards
Remember that as a business, social media doesn’t have to be an isolated experience. It is not just the fans and followers that get to be social, share ideas and help each other. As a business owner social media lead generation can be achieved through partnership with an expert.
There are a range of online selling professionals who offer their services to businesses of all sizes and they can ensure that you launch your campaign in the right way, with a view for success. Many of these experts have a background in both information technology and marketing and they have an accurate understanding of how consumers think and buy online.
5) Hiring a Social Media Manager Lets You Outsource
Businesses can outsource their online communication to a social marketing manager who can take care of the hard work. You can find these online marketing mangers through online hiring websites such as elance or odesk. You can negotiate the rate of pay and the exact tasks that you would like them to do. Also remember that if you have a geographic / culturally specific business you will want to employ someone who can communicate clearly and easily with them. Tasks that you might outsource to a social marketing manager include interacting with customers, responding to messages and posting statuses.
6) Social Marketing Lets you get Social!
Social marketing for business can get you more business as you will reach out and connect with consumers in the places that they live, work and play. There is no longer a need for messy consumer studies and profiling, because socially gather research provides you with all the information that you require to understand their thoughts, needs and interests.
Using social methods online allows businesses to connect with their customers online in a genuine and expressive environment that promotes two-way interaction and an authentic love for the products and services that you are promoting.